Samsung vs LG TV: Which Is Better for Australian Buyers in 2026?
Samsung and LG dominate the Australian TV market. Samsung pushes QLED and Neo QLED technology, while LG leads with OLED. Both make excellent TVs, but the right choice depends on your room, budget, and viewing habits. We compare prices across Australian retailers so you can make the call.
OLED vs QLED: The Core Difference
LG's OLED panels produce perfect blacks because each pixel turns off individually. Samsung's QLED screens get significantly brighter, making them better for sunlit Australian living rooms. Both technologies have matured — you won't go wrong with either, but your room matters more than the brand name.
Smart TV Platforms: webOS vs Tizen
LG's webOS and Samsung's Tizen are both fast and well-supported in Australia. Both have all the local apps (ABC iView, Binge, Stan, Kayo). Samsung's Tizen is slightly more polished, while LG's webOS supports more streaming standards. It's close — don't let this be the deciding factor.
What to Buy Right Now
Here are our top picks based on current pricing and availability in Australia. All prices are live and updated daily through WhatsCheap.
LG C4 65" OLED — Best for movie lovers. Around $2,099-2,499 at JB Hi-Fi, Harvey Norman. Perfect blacks, Dolby Vision, 120Hz gaming. Prices drop regularly — we've seen it at $1,799.
Samsung S90D 65" QD-OLED — The best of both worlds. $2,299-2,699. Samsung's QD-OLED combines OLED-level blacks with higher brightness. The premium pick if you watch in a bright room.
Samsung Q80D 65" QLED — Best value for bright rooms. $1,299-1,599. Great HDR performance, excellent for daytime viewing in Australian homes.
Where to Buy for the Best Price
Prices vary significantly between Australian retailers. Here's a quick rundown of where to look:
JB Hi-Fi — strong on laptops, phones, and headphones. Price-matches major competitors.
Amazon AU — often the cheapest for earbuds, smart home, and accessories. Fast delivery with Prime.
The Good Guys — great for appliances and TVs. Good bundle deals with extended warranties.
Harvey Norman — competitive on laptops and TVs, especially during sales. Negotiable in-store.
Officeworks — best for budget laptops and office tech. Price-matches and offers same-day delivery.
How to Track Prices with WhatsCheap
Instead of checking every retailer manually, use WhatsCheap to:
Search for the product you want across all major Australian retailers at once
View price history charts to see if the current price is actually good
Set up price drop alerts so you get notified when it hits your target price
Check for active coupon codes that stack with sale prices
Frequently Asked Questions
Is LG or Samsung TV better for gaming?
Both support 120Hz, VRR, and auto low-latency mode. LG OLEDs have slightly lower input lag, making them marginally better for competitive gaming. For casual gaming, either is excellent.
Which brand has better after-sales support in Australia?
Both have extensive local service networks. Samsung has more authorised repair centres, while LG offers longer warranty periods on some models. Check the specific warranty terms before buying.
The Bottom Line
Finding the right tvs at the right price comes down to timing and comparison. Check WhatsCheap for live prices across Australian retailers, set up alerts, and buy when the price is right — not when the marketing tells you to.
About Loic
As a senior writer with over ten years of experience in product analysis and technical evaluation, I specialize in translating complex product features into clear, objective insights. My background includes evaluating consumer and enterprise products across multiple industries, with a focus on usability, performance, and value. This evaluation is based on hands-on testing, comparative analysis, and established industry standards.