EOFY 2026 Is Coming: Your Cheat Sheet for Scoring the Best Deals Before June 30

The end of financial year is barely two months away. If you've been holding off on buying a new TV, upgrading your laptop, or finally replacing that dying vacuum cleaner — this is your signal to start planning.

EOFY sales in Australia kick into gear around mid-May and ramp hard through June. Major retailers like JB Hi-Fi, Harvey Norman, The Good Guys, and Officeworks drop prices on basically everything with a power cord. But the best deals don't just fall into your lap. Here's how to play it smart.

When Do EOFY Sales Actually Start?

Technically, EOFY means June 30. In reality? The sales start creeping in early May.

JB Hi-Fi usually launches its EOFY event in the last week of May. Harvey Norman tends to go even earlier, with teaser discounts from mid-May. The Good Guys runs cashback promotions through platforms like TopCashback — right now they're offering 12% cashback (excluding GST), which stacks on top of any discounted price.

Kogan has already started teasing its EOFY 2026 sale page, promising up to 65% off TVs, laptops, and phones. Whether the discounts live up to the hype is another story — but it's worth bookmarking.

Key dates to watch:

• Mid-May: Early bird deals from Harvey Norman, Kogan

• Late May: JB Hi-Fi and The Good Guys launch proper EOFY events

• First two weeks of June: Peak discount window

• Late June: Last-chance clearance, but stock gets thin

What Actually Gets Cheaper?

Not everything goes on sale during EOFY. Some categories consistently deliver proper savings:

TVs — This is the big one. New 2026 models from Samsung, LG, Sony, and TCL land in stores around April-May after their CES announcements. That means last year's stock needs to move. You'll see 55-inch and 65-inch 4K TVs from brands like Hisense and TCL dipping below $500. Samsung's QLED range usually drops 20-30%.

Right now, OzBargain users are spotting a Sony 75-inch BRAVIA 3 4K HDR Google TV for $1,399.99 after a $1,000 discount at Costco. That's the kind of deal that becomes common during EOFY.

Laptops — If you need a machine for work (and can justify the tax deduction), EOFY is the time. Business-grade laptops from Lenovo, Dell, and HP see the steepest cuts. Apple products rarely get huge discounts, but retailers like JB Hi-Fi and Amazon Australia sometimes bundle gift cards or accessories.

Small Appliances — Coffee machines, air fryers, robot vacuums. Myer recently had the DeLonghi Nespresso Vertuo Pop Solo for $89 — expect similar pricing during EOFY proper.

Office Equipment — Monitors, printers, ergonomic chairs. Officeworks is the go-to here, especially if you're a sole trader claiming the instant asset write-off.

The Price Comparison Trap

Here's the thing about EOFY deals: not every "was $2,499, now $1,999" tag is honest.

Retailers sometimes inflate the original price in the weeks leading up to a sale. That "50% off" TV might have been selling for the same price three months ago. This is where price comparison tools matter.

Before you buy anything during EOFY:

1. Check the price history. Tools like CamelCamelCamel (for Amazon) and PriceHipster track Australian retail prices over time.

2. Compare across stores. A Samsung 65-inch TV might be $100 cheaper at Harvey Norman than JB Hi-Fi on the same day.

3. Factor in cashback. TopCashback and ShopBack regularly run elevated EOFY rates. That Good Guys 12% cashback deal? It can turn a decent price into a great one.

4. Don't ignore delivery fees. Some retailers offer free delivery during EOFY. Others don't. A $50 delivery charge wipes out a $60 saving fast.

Tax Deductions: The Real EOFY Hack

If you're buying for work or business, EOFY purchases can be claimed against this year's tax return — as long as you buy before June 30 and the item is used for income-producing purposes.

This is why laptops, monitors, and office furniture dominate EOFY marketing. A $1,500 laptop bought in June might only cost you $1,050 after the tax benefit (assuming a 30% marginal tax rate). That's not a discount the retailer advertises, but it's money in your pocket.

Talk to your accountant. Seriously. The rules around instant asset write-offs change, and the threshold for 2025-26 matters.

What to Buy Now vs. What to Wait For

Some things are worth grabbing right now. Others, you should hold off until June.

Buy now if:

• You see a genuine price low on a specific model you've been tracking

• Stock is limited (some TVs and laptops sell out before June)

• There's a stacked cashback deal ending soon

Wait until June if:

• You're after a popular TV size (55" or 65") — competition between retailers drives prices lower

• You want the widest selection of laptops

• You're not in a rush and can afford to shop around

Quick Retailer Roundup

Not sure where to start? Here's a quick breakdown of the major players and what they're best at during EOFY:

• JB Hi-Fi — Electronics, gaming, headphones. Watch for bundle deals with gift cards.

• Harvey Norman — TVs, furniture, bedding. Price matching plus cashback is a winning combo.

• The Good Guys — Appliances and small electronics. TopCashback and ShopBack stacking makes these deals sing.

• Officeworks — Laptops, monitors, office supplies. Pair with a business tax deduction for maximum savings.

• Kogan — Budget TVs, phones, gadgets. Check price history carefully before committing.

• Amazon Australia — Everything. Lightning deals plus Prime fast shipping make it hard to beat on convenience.

Final Word

EOFY sales are genuine opportunities to save — but only if you do your homework. Set a budget. Know what you want. Track prices for a few weeks before buying. And always compare across retailers before hitting checkout.

We'll be updating WhatsCheap with the best EOFY deals as they drop. Bookmark the site and check back through May and June.