EOFY Sales 2026: The Early Deals Already Worth Your Money (May Edition)
Family Budget & Lifestyle Writer
May has barely started and the EOFY sales are already heating up. Some retailers jumped the gun in late April, and if you wait until June to start hunting for bargains, you'll miss some of the best prices we've seen all year.
Here's what's actually worth buying right now — no filler, no "up to 70% off" headlines that turn out to be on a single discontinued cable.
Why Early EOFY Deals Matter
Last year, one major electronics retailer kicked off its EOFY clearance on 5 May — a full eight weeks before the financial year ended. The pattern is repeating in 2026. Retailers like The Good Guys, Bing Lee, and JB Hi-Fi are using May as a soft launch, dropping prices on big-ticket items before the flood of June promotions makes it harder for individual deals to stand out.
The advantage? Less competition for stock. That Samsung 65-inch TV discounted by $400 in May? It's available for delivery. The same TV discounted by $500 in late June? Often back-ordered until August.
Electronics Worth Grabbing Now
Laptops: Bing Lee's EOFY preview has knocked at least 20% off laptops across the board. We've spotted the MacBook Air M3 (13-inch, 256GB) sitting around $1,349 — that's roughly $250 off RRP. Windows shoppers aren't left out either: the Dell XPS 14 has dropped below $1,700 at several retailers.
TVs: This is traditionally the sweet spot for EOFY television deals. Samsung's Q80D 65-inch has been sighted at $1,298 at The Good Guys (down from $1,799). LG's C4 55-inch OLED has hovered around $1,596 at Harvey Norman. These are genuine discounts, not inflated-RRP shenanigans.
Phones: The Google Pixel 9 has already dropped to $849 at several outlets. Samsung's Galaxy S25 FE is seeing similar early cuts, hovering around $799 if you catch the right promo code.
Click Frenzy Mayhem — Don't Sleep on This One
Click Frenzy's "Mayhem" event runs during May (the name is a giveaway), and it's one of four themed sales they run each year. Participating retailers offer short-window flash deals — we're talking 24 to 48 hours on specific products.
The Good Guys is already promoting its Click Frenzy tie-in, and based on previous years, expect coordinated discounts on kitchen appliances, vacuums, and smaller tech. Dyson stick vacuums, for instance, have historically dropped 25–30% during Click Frenzy windows.
Pro tip: sign up to Click Frenzy's mailing list. The best deals go to subscribers first, and some VIP offers open 12 hours before the general public.
Home Appliances: The Quiet EOFY Winners
Everyone chases TVs and laptops. Smart shoppers look at whitegoods.
Front-loading washing machines from Bosch and LG routinely see $200–$400 off during EOFY. A Bosch Serie 8 that normally retails for $2,199 dropped to $1,749 last June — and we're seeing early signs of similar pricing this May. Fisher & Paykel dishwashers are another strong bet, with the DrawSeries models typically $300 off during tax time.
Fridges are hit-and-miss. French door models from Samsung and Hisense tend to get the deepest cuts, while smaller bar fridges barely budge. If you've been eyeing a Samsung Bespoke 655L, May is when the first price drops appear.
What NOT to Buy Yet
Not everything benefits from early EOFY pricing:
Gaming consoles: PlayStation 5 and Xbox Series X discounts are rare before June. Wait.
Apple Watches: Apple tightly controls pricing. You might see $50 off, but the real drops come during Amazon's Prime Day (likely July).
Mattresses: EOFY mattress sales are legendary, but they peak in June, not May. Koala, Ecosa, and Sleeping Duck all run their biggest promotions mid-June.
How to Make Sure You're Getting a Real Deal
Before you hit "buy" on any EOFY deal, do three things:
1. Check the price history. Use WhatsCheap's price tracking to see whether the "sale" price is genuinely lower than the past 90 days. Some retailers bump up the RRP a week before EOFY and then discount back to the original price.
2. Compare across stores. A $1,298 TV at one retailer might be $1,249 at another with a free soundbar thrown in. The headline discount isn't the whole story.
3. Factor in delivery and installation. Some retailers include free delivery on appliances over $500 during EOFY. Others don't. A $50 delivery fee erases a lot of the savings on a $300-discounted washing machine.
The Bottom Line
May 2026 is shaping up as a surprisingly strong month for EOFY pre-sales. The retailers that jump early tend to offer their best prices now, before the June rush creates stock shortages and FOMO-driven impulse buys. If you're after a laptop, TV, or major appliance, start comparing prices this week.
And if you're after the full picture — every deal, every store, every price drop — keep an eye on WhatsCheap. We track prices across Australia's biggest retailers so you don't have to open 14 browser tabs.