EOFY Sales 2026: Start Planning Now to Save Big This June

Why May Is the Month to Start EOFY Planning

The end of financial year hits on 30 June. Every year. And every year, thousands of Australians scramble at the last minute, trawling through half-picked-over sale pages wondering where all the good deals went.

Here's the thing: the best EOFY deals don't wait until June. Retailers like Harvey Norman, JB Hi-Fi, The Good Guys, and Appliances Online start dropping their prices in late May. Some start even earlier. If you wait until the last week of June, you're getting the leftovers.

So on 1 May, here's your game plan for EOFY 2026.

What Sort of Deals Can You Expect?

EOFY sales in Australia are the second-biggest shopping event after Black Friday. The discounts run across almost every category:

• Electronics:

• Home appliances:

• Furniture and bedding:

• Small business tech:

The Retailers to Watch

Not all EOFY sales are created equal. Some retailers go harder than others:

Amazon Australia runs an EOFY-themed sale event, usually spanning late May through June. Look for Lightning Deals on electronics and household goods. Prices can undercut even JB Hi-Fi if you time it right.

Harvey Norman goes big on bundled deals. You'll see things like "buy a laptop, get a free carry case and mouse" or "50% off a second small appliance." The bundles can be genuinely good value if you were going to buy both items anyway.

JB Hi-Fi tends to have the sharpest discounts on specific tech — AirPods, iPads, Samsung Galaxy phones, and gaming consoles. Their clearance section online also gets refreshed during EOFY.

The Good Guys pushes appliance packages hard. If you're kitting out a kitchen or laundry, their multi-buy discounts stack up fast.

Appliances Online often price-matches and adds free delivery on top. Worth checking their prices against the brick-and-mortar stores before committing.

Five Things to Do Before the Sales Start

1. Make a list.

2. Check current prices now.

3. Set up price alerts.

4. Know your tax deductions.

5. Factor in delivery costs.

Tax-Time Purchases: What Counts as a Deduction?

If you're buying items for work or a small business, EOFY timing isn't coincidental. Purchases made before 30 June can be claimed in the 2025–26 financial year. Common deductible items include:

• Laptops and desktop computers

• Monitors and docking stations

• Printers and scanners

• Office desks and chairs

• Software subscriptions (paid annually)

• Work-related phone and internet costs (partial)

The key is that the item must be primarily used for work. A TV for the lounge room doesn't count, even if you occasionally check emails on it.

Red Flags to Watch For

Not every EOFY deal is honest. Watch out for:

• Inflated "was" prices.

• Limited stock warnings.

• Extended warranties pushed at checkout.

• DoorCrasher deals.

The Bottom Line

EOFY 2026 sales will be significant. Retailers are competing hard for your dollar in a cost-of-living environment where consumers are more selective. That works in your favour — sharper discounts, better bundles, more aggressive price matching.

Start your research now. Set your price alerts. Make your list. When late May arrives and the deals start rolling, you'll be ready to pounce on the genuine bargains and skip the duds.

And if you want to compare prices across Australian retailers in real time? That's literally what WhatsCheap is for.