Samsung 55" S90F OLED 4K Smart AI TV [2025]

Elevate your home entertainment with the Samsung 55" OLED 4K Smart TV, where every frame is powered by intelligence and brought to life in stunning detail. The NQ4 AI Gen3 Processor drives next-generation performance, intelligently enhancing both picture and sound in real time. With 4K AI Upscaling Pro, older content is refined to near-4K quality, while OLED HDR PLUS delivers rich contrast and true-to-life colours with perfect blacks and dazzling highlights. Ideal for fast-paced action and gaming, Motion Xcelerator 144Hz keeps visuals silky smooth with minimal blur. Adaptive Sound Pro tunes your audio on the fly, adjusting to your room and what you're watching, and AI Mode personalises your overall viewing experience effortlessly. Bixby voice assistant is always ready to help, making navigation intuitive and hands-free. Sleek, responsive and visually spectacular, the 55" OLED Smart TV is crafted for those who appreciate performance as much as design.